UNREAL✦PROFIT WITH PURPOSE✦PANAMA TO THE WORLD✦$8,000 GIVEN BACK✦100% SOLD OUT✦UNREAL✦PROFIT WITH PURPOSE✦PANAMA TO THE WORLD✦$8,000 GIVEN BACK✦100% SOLD OUT✦
01 — The Brand
WHERE IT STARTED
Unreal began with a simple, radical idea: what if a clothing brand could do more than sell? Starting from scratch in Panama, built from the ground up — no outside funding, no corporate backing. Just a vision and the work to make it real.
But Panama was only the beginning. The vision was always bigger than one country.
"I didn't want to limit the impact to one country. If we could help people in Panama, we could help people anywhere."
Entire inventory sold across 6 national department stores. Zero items remaining.
02 — The Collection
SHOP THE COLLECTION
20 Styles · All Sold Out
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STREET
Urban Essential
4 colors · 240pc
$5.50 / pcSold Out
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IT'S TIME TO DREAM AGAIN
Premium
4 colors · 240pc
$5.50 / pcSold Out
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UNREAL ADVENTURE
Own Your Story
4 colors · 240pc
$5.50 / pcSold Out
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DIMENSION
Dynamic
4 colors · 240pc
$5.50 / pcSold Out
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DROP A GEM ON 'EM
Urban Essential
4 colors · 240pc
$5.50 / pcSold Out
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URBAN ESSENTIAL
Urban Essential
4 colors · 240pc
$5.50 / pcSold Out
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LIFE HAS MANY FACES
Premium
4 colors · 240pc
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TIME TO START AGAIN
Premium
4 colors · 240pc
$5.50 / pcSold Out
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ORIGINAL "UNREAL"
Premium
4 colors · 240pc
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RULES BREAKER
Urban Essential
4 colors · 240pc
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DIMENSION
Green Era
4 colors · 240pc
$5.50 / pcSold Out
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MAKE TODAY COUNT
Premium
4 colors · 240pc
$5.50 / pcSold Out
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PRETENDER
Green Era
4 colors · 240pc
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ALTERNATIVE CULTURE
Premium
4 colors · 240pc
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UNREAL CARDS
Own Your Story
4 colors · 240pc
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UNREAL SHADOW
Green Era
4 colors · 240pc
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DROP A GEM ON 'EM
Dynamic
4 colors · 240pc
$5.50 / pcSold Out
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STREET CLASSIC
Dynamic
4 colors · 240pc
$5.50 / pcSold Out
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BREAK SHOT
Premium
4 colors · 240pc
$5.50 / pcSold Out
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SILENT STORM
Green Era
4 colors · 240pc
$5.50 / pcSold Out
02.5 — Distribution
SOLD IN PANAMA'S BIGGEST DEPARTMENT STORES
Unreal didn't sell online. It walked straight into Panama's largest department stores and earned a spot on their shelves through cold negotiation and a product that spoke for itself.
🏪
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El Costo
Department Store
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🏪
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El Titán
Department Store
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🏪
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Saks
Department Store
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🏪
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Madison
Department Store
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🏪
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El Campeón
Department Store
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Dorians
Department Store
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El Costo
Recommendation Letter
Official recommendation letter from El Costo confirming the placement and sell-through of the Unreal collection.
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El Titán
Recommendation Letter
Official recommendation letter from El Titán confirming the placement and sell-through of the Unreal collection.
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Saks
Recommendation Letter
Official recommendation letter from Saks confirming the placement and sell-through of the Unreal collection.
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Madison
Recommendation Letter
Official recommendation letter from Madison confirming the placement and sell-through of the Unreal collection.
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El Campeón
Recommendation Letter
Official recommendation letter from El Campeón confirming the placement and sell-through of the Unreal collection.
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Dorians
Recommendation Letter
Official recommendation letter from Dorians confirming the placement and sell-through of the Unreal collection.
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✓ ENTIRE COLLECTION — SOLD OUT
07 — The Journey
FROM ZERO TO IMPACT
What you're about to read is not a business case study. It's the story of someone who refused to accept that business and purpose are opposites. No investor. No team. No safety net. Just an idea — and the drive to make it real.
🌍 One person · Two continents · Zero profit kept · 100% given away
Step 07 / 10
Closing The Deal
WALKING INTO DEPARTMENT STORES & SELLING OUT
I walked into Panama's biggest department stores with the collection and one goal: get it on their shelves.
Six department stores said yes. And then — the shirts sold out. All of them. Every single piece.
This step also taught me the power of negotiation. I didn't accept the first price I was given. I pushed, asked again, compared options, and kept negotiating until I reached a better deal. That "never give up" mindset helped me protect the project financially and prove that persistence can turn a normal deal into a smart one.
6
Department Stores
100%
Sold Out
$0
Left On Shelves
Merch on the shelves
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ONE PERSON. TWO CONTINENTS. ZERO KEPT. INFINITE IMPACT.
From an idea in Panama, to factories in China, to store shelves across the country, to the streets of Israel — this project proved something the world needs to hear: you don't need a company, a team, or a budget to create real change. You just need an idea crazy enough to believe in.
03 — The Impact
$8,000 GIVEN BACK WORLDWIDE
🌍
From Panama to the World
One country was never the goal.
The $8,000 profit wasn't a number to celebrate. It was a responsibility to act — globally. I traveled to Israel and directed donations directly to the people who needed it most.
👩👧
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$4,000
Widow & Mother
A mother raising her family alone. Given a significant share because the need was great.
📍 Israel
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🎖️
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$1,000
War Veteran
A soldier who served and sacrificed. Honored not with words, but with something real.
📍 Israel
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🍽️
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$1,000
Family In Need
A family without food security. Given so they could eat — simply, directly, no conditions.
📍 Israel
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📖
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$1,000
Torah Studies
An investment in knowledge, tradition, and the future of education across generations.
📍 Israel
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🩹
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$1,000
ResQ — First Aid Course
Founded and created by me. A first aid training initiative giving people the skills to save lives.
📍 Founded by Me
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Widow & Mother
Impact Video
A mother raising her family alone. This video documents the moment the donation was given directly to her in Israel.
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War Veteran
Impact Video
A soldier who served and sacrificed. This video documents the moment the donation was given directly to him in Israel.
Upload the video documenting this part of the journey. Keep clips short (10-20s) for best results.
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Family In Need
Impact Video
A family without food security. This video documents the moment the donation was given directly to them in Israel.
Upload the video documenting this part of the journey. Keep clips short (10-20s) for best results.
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Torah Studies
Impact Video
An investment in knowledge and tradition. This video documents the contribution made to support Torah education.
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ResQ — First Aid Course
Impact Video
Founded and created by me. This video documents the launch and impact of ResQ, a first aid training initiative giving people the skills to save lives.
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$8K
Total Profit 100% Given Back Panama to the World & ResQ
Unreal is not a one time project. It is a model for social entrepreneurship and an inspiration for teens to follow their passions while building scalable projects that can truly make an impact.
01
New Collections
Expanding with new urban designs and seasonal drops — more sales means more giving, everywhere.
02
Global Reach
Taking Unreal beyond Panama and Israel — to every corner where purpose-first commerce can create real impact.
03
The Blueprint
Documenting the Unreal model so other entrepreneurs can replicate it — purpose-driven business is strategy, not idealism.
08 — Cart
YOUR CART
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YOUR WAITLIST IS EMPTY
Browse the collection and choose your favorite models to get notified when they are back in stock.
09 — Contact
GET IN TOUCH
Let's Talk Purpose.
Whether you're interested in the Unreal story, want to collaborate on the next chapter, or simply curious — this is where it starts.
